Back in December 2016 for the first time ever, popularity in mobile web browsing overtook desktop browsing with a large screen for the first time in the UK. Since then, mobile browsing websites’ lead has continued to grow with, in April 2017, desktop browsing accounting for only 43% of online activity and smartphone and tablet browsing storming ahead with 57% of usage. Even as early as 2014, mobile browsing was negligible compared against large screen desktop browsing, so website designers may not have been thinking about this when designing their sites.

One reason why mobile browsing has taken off is due to the fact that faster mobile communications, such as 4G, has improved user experience so much compared to 3G or 2G. Selfies and mobile phone apps that use the internet while on the go are also possible reasons why smartphones are being used more. Tablets are also being used more: 54% of households in the UK now have a tablet.

Many older websites are not ready for this user technology change as they perform slow or are not usable on a small screen device. Not only that, search engines, such as Google, are ranking sites that do not perform well on mobiles further down their search results page than sites that do, decreasing a business’ online presence because their SEO has been affected. Responsive design and CSSOM methods, used by Solent Create, are ways in which websites can look good on a small screen and load fast.