There are so many websites out there and often similar style sites are competing for the same target market. Creating a website that is different and creative is very important if your website is going to be remembered by visitors. On top of this, if your website doesn’t load within 3 seconds, you will loose loads of visitors even before content has loaded.

All of these features of a good website can be categorised as key user experience goals. These are goals which need to be accom;ished for your website visitors to have a pleasant time while browsing your site. A good browsing experience will set a good precedent and first impression for your business’ work.

Usability and Functionality

Great web design always caters to the needs of the user because that’s who you are designing it for. Are your web visitors looking for information, entertainment, some type of interaction, or to transact with your business? Each webpage of your website needs to have a clear purpose, and to fulfil a specific need for your website users in the most effective way possible. People on the web tend to want information quickly, so it is important to communicate clearly, and make your information easy to read and digest. Some effective tactics to include in your web design include: organising information using headlines and sub headlines, using bullet points instead of long windy sentences, and cutting the waffle. Unresponsive websites, that is ones that don’t scale well on small screen devices, are hard to find information from.

Load Time

Everybody hates a website that takes ages to load and evidence shows that a fast website is crucial for converting potential leads to sales. At Solent Create, we use CSSOM and other technologies to create beautifully fast websites.


Navigation is about how easy it is for people to take action and move around your website. Some tactics for effective navigation include a logical page hierarchy, using bread crumbs, designing clickable buttons, and following the ‘three click rule’ which means users will be able to find the information they are looking for within three clicks. No one wants to click through a site looking for information. You shouldn’t have to make the user think as explained by renowned UX author, Steve Krug in his book ‘Don’t make me think’.

Typefaces, Colours and Images

A well thought out colour palette can go a long way to enhance the user experience. Complementary colours create balance and harmony. Using contrasting colours for the text and background will make reading easier on the eye. Vibrant colours create emotion and should be used sparingly (e.g. for buttons and call to actions). Last but not least, white space/ negative space is very effective at giving your website a modern and uncluttered look. If you haven’t got brand guidelines, Solent Create can produce a brand document for you to keep consistency online and offline.

A picture can speak a thousand words, and choosing the right images for your website can help with brand positioning and connecting with your target audience. If you don’t have high quality professional photos on hand, consider purchasing stock photos to lift the look of your website. Also consider using infographics, videos and graphics as these can be much more effective at communicating than even the most well written piece of text. We can help with this and even take photos for you.

Typefaces represent the main body of your text. It’s vital that this is easy to read otherwise people just won’t bother to or get tired eyes. You can still have your fancy text for headings, but leave the body text with a sans-serif typeface – a font without curly ends in the characters as these are not as readable on a screen.