From 4th July, members of the public were able to register a .africa domain name.

This didn’t stop one member of the internet community at all, registering the domain downin.africa at first chance. You can probable guess what happened next. He created subdomains of his domain producing the iconic lyrics ibless.therains.downin.africa – referring to the 1982 song by Toto. The website plays the song on a loop for everyone experience.

Take a look (but best not to leave it on repeat):

ibless.therains.downin.africa

 

But what even is .africa?

.africa is an example of a gtld – a Generic Top Level Domains. Examples of standard top level domains are .uk, .com, .fr and .net but there are restrictions to who can register these. For example, anyone wanting to register a .uk or .co.uk domain needs to live or do business within the UK. Gtlds can be registered themselves by companies or individuals and then they can be let to others. This was allowed in response to the shortage of available .com and other domain names and there’s no way to enforce who can keep a domain after its been registered because they are not the property of an individual – so there’s no copyright law or trademark law to contest.

Read about Trump coming after someone who registered Trump.org without success.

.london, .website, .space, & .isleofwight?

A localised domain name does have benefits. If a company in London called Acme needs a website, they could use acme.london instead of acme-london.co.uk – much shorter and easy to remember. On the other hand, they often appear low in search engine results but Google disputes that they’re lowering them and they appear as any other web result.